Arm & Hammer 100% Natural Baking Soda Whitening Protection Toothpaste, 75ml

Within 3 days I can already see a difference. Brilliant product. Will most certainly continue to use this toothpaste.

This is a great SLS free toothpaste. It tastes great and the whole family likes the minty freshness which smells great.No-one should be using a toothpaste with SLS in. It can cause gums to recede ( ask your dentist) and is a completely useless drying ingredient that is only in a toothpaste to make bubbles which are completely unnecessary. You won't miss the bubbles I promise.I switch between this brand and Waken toothpaste and get them on subscription so I save 15%. I only switch based on who is charging the best price as the quality of both are excellent.

I heard that the coloured squares found on toothpaste tubes, often near the crimp, signify the level of artificial chemicals in the product. Apparently that is not true according to Colgate but this morsel of information did make me question the ingredients of a product I use at least twice every day. I chose to try something a little more natural & found this. It’s still strong & minty fresh & my mouth feels zingy clean. It’s a little more expensive than the usual culprits in the supermarket but not by that much nowadays. I’d recommend giving it a try. I’m on to my second tube & will stick with it now.

Great product, we absolutely love it!

I bought this toothpaste since I was suggested it by a pharmacist as I have sensitivities to sodium lauryl sulfate, and it did not let me down. I was worried this toothpaste would have a strange texture because of the baking soda or it wouldn't foam because of the lack of SLS, but it is perfect and I have no problems with it.The fluoride content is high enough to properly clean your teeth and it leaves you with fresh minty breath which I really like. It doesn't foam as much as other toothpastes with SLS in, however that isn't personally an issue for me. It has massively helped with my sensitive ulcer-prone gums, and it tastes great. I will be making this my new toothpaste!

Product works ok and tastes pretty good. Problem is I purchased it after reading reviews stating it was flouride free. It is NOT flouride free. Not as bad as your normal toothpastes ingredients wise though.

Really like this toothpaste.It does make my teeth feel like they've had a spring clean every time I use it.Teeth are a little cleaner,been using under a week.Bought two,have one to someone who tends to count vegan products but they were impressed too.Tried to give five stars but it kept bouncing around and would not allow it.Will buy again.

Simple as that :)