e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
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e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

4.6/5
Product ID: 430124616
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Details

  • Brand
    e.l.f.
  • Product Benefits
    Hydrating
  • Coverage
    Translucent
  • Item Form
    Gel
  • Skin Type
    All
🌿Vegan & cruelty-free
💧Hydrating gel formula
🔒Long-lasting makeup grip

Description

💄 Grip your glow, own your day!

  • UNIVERSAL GLOW - Clear, translucent formula perfect for every skin type and tone—no clogging pores.
  • HYDRATION BOOST - Infused with Hyaluronic Acid to keep skin plump and moisturized beneath makeup.
  • SKIN SMOOTHING MAGIC - Creates a silky-smooth canvas that blurs imperfections and enhances makeup application.
  • FLAWLESS ALL DAY HOLD - Locks makeup in place with a powerful gel grip for a smudge-proof finish.
  • ETHICAL BEAUTY ESSENTIAL - 100% vegan and cruelty-free, certified by Leaping Bunny & PETA for guilt-free glam.

e.l.f. Power Grip Primer is a hydrating, gel-based face primer designed to smooth skin and lock makeup in place all day. Suitable for all skin types, it features Hyaluronic Acid for moisture retention and a translucent finish that doesn’t clog pores. This vegan and cruelty-free formula ensures ethical beauty without compromising performance.

Have a Question? See What Others Asked

Does this contain alcohol or silincones? Post ingredient list?
Do I apply this before or after my moisturizing sunscreen?
I need a primer that is definitely not matt. and something good for textured skin. will this work?
Can you use this before a powder foundation or would it be to sticky for a powder?

Reviews

4.6

All from verified purchases

C**A

Best Affordable Primer That Really Works!

This primer is amazing! It leaves my skin smooth, hydrates well, and holds my makeup all day. The gel texture feels refreshing and non-greasy. Perfect for everyday use — and at a great price!

L**

Is this skincare? 😍

I’ve tried a lot of primers over the years, but this one really surprised me—in the best way. It goes on like a serum, grips like glue (in a good way), and keeps my makeup in place all day without feeling heavy or sticky. My skin looks smooth, my foundation doesn’t budge, and it doesn’t break me out. Honestly, I see myself using this long-term. It’s affordable, reliable, and honestly performs better than some high-end primers I’ve tried. Love it!

E**.

Perfect base, long lasting, must have!

I absolutely love this stuff! I’ve used many brands, trying to find the right one for my combination skin and this is by-far the best and so affordable! Makes my skin feel hydrated but not weighted, and cooled. Love it.This was makeup in Aruba after dancing the night away!

A**Z

Really good product

This primer really grips makeup and keeps it in place all day. It has a slightly tacky texture that helps foundation stick and last longer. My skin looks smoother and more hydrated. I just wish it absorbed a bit faster, but overall it’s a great affordable option!

J**.

Awesome product!

I use for applying my under my eye concealer. First apply then wait 30 seconds as instructed, then apply my concealer. My concealer looks more even, covers better, stays put longer. I wish I’d found this sooner!

A**H

Works just like the expensive brands for half the price

Excellent value! Lasts twice as long as those expensive brands and works just as well.

I**N

High quality product

As a professional makeup artist, this product has been very useful to me; it is of very good quality and a great ally in my work. With it, I can apply makeup very well, allowing it not to transfer and giving me an excellent appearance.

2**E

Works as well as the expensive brands!

I’ve been buying this primer for aboa year and I can’t live without it now. It is STICKY going on but drys beautifully and holds well. I even switched from my all nighter spray to top this off with the elf setting spray because the primer works so well and am very happy with both!

Common Questions

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Khalid Z.

Great experience from order to delivery. Highly recommended!

1 week ago

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Yusuf A.

Fantastic experience overall. Will recommend to friends and family.

1 month ago

Rajesh P.

Customer service was outstanding when I had questions about the product.

2 days ago

E L F Power Grip Primer Gel Based And Hydrating | Desertcart South Africa