IT Cosmetics CC+ Cream Travel - Full-Coverage Foundation With SPF 50, Color Corrector & Anti-Aging Serum, Formulated With Niacinamide & Hyaluronic Acid, Natural Finish, For All Skin Types, 0.4 fl oz

I saw this product on an infomercial but decided to see what Amazon reviewers had to say about it. I am so surprised by any negative review. I'm a 58 year old woman of Italian heritage. I definitely have that ever-so-slight olive tint to my skin. Despite the spotty reviews I decided to try it anyway. SO glad I did! Now mind you, my daughter works for Sephora - so I have plenty to compare it to. Also I read a Wall Street Journal article with the title "What Make-up Is Best For A Woman Over 40" or something like that. The answer - VERY LITTLE. Stay out of the sun, use very good moisturizers, and wear as little make-up as possible. So almost 20 years ago I began my search for a "no make-up" make-up. At the time Erno Lazslo was the only company I could find that had something like what I wanted with their "Tinted Treatment." These days the new thing is the "BB tinted creams." I still use a tiny bottle of Laszlo around my very darkened eye area as well as Laura Mercier's Foundation Primer/Radiance sometimes. I haven't used a base foundation in decades - it just makes me look older. The problem was while these products helped moderately with a moisturizing way to cover the darkness around my eyes, they aren't good to cover anything else on my face as they are too sheer and translucent. That's why I decided I wanted to try It Cosmetics full coverage cream Travel Size in Light." Or as the title says here, "It Cosmetics Your Skin But BetterTM CC Cream".1) You truly need just a teeny, tiny, tiny bit. And this is from the woman who buys the DEALER size on anything - like Erno Lazslo products that I get on Amazon or Ebay. I am totally resistant to using anything in a tiny quantity. This product TOTALLY covers, and it is SO moisturizing! I have extremely dry skin but you wouldn't know it because I use good hydrating creams and drink gallons of water.2) I have a lot of problems with sensitivity around my eyes. This product is perfect around the eyes, no issues. 3) In applying it I got some to far under my eye. But because I had a red spot near my nose I just blended it in and tapped a spec more on it and BAM spot gone. Then came the real test. On the left side of my forehead I have a sun spot that looks like a birth mark. Yeah - in my youth I was the one in my northern New York back yard in April using aluminum foil on a double record album cover (children ask your grandparents about what I'm talking about...lol). I put a bit on that spot and after tap, tap, tapping it vanished. But without that caky, thick too-much-foundation look.3) Considering that I use both the "Your Skin But Better" & the Bye Bye Under Eye---It is true about not going into your creases and wrinkles. The problem with concealers around the eye that I use is due to the creams and then moisturizing concealers - in about ten minutes I have these light lines everywhere. Not to mention mascara smudge. True to what they say on T.V. minimal lines happen and depending on the type of day I'm having often no lines whatsoever. It just fades or maybe absorbs into my skin and about mid-day I need to reapply but only a touch up is necessary if used in conjunction with "It Bye Bye Under Eye." Here's my tip about the under-eye-black smudgies -- with the "It" products, it totally depends on the mascara you're using. Example - when I use a regular Max Factor concealer I could use ten different types of under eye concealers and no matter what I've used - I'd still have the mid-day smudgies. I admit I use expensive mascaras - (my daughter brings me many gifts from Sephora 😉) but not one of them smudged at all with the "It" products. I also use Revlon & L'Oreal mascara as well - haven't with "It" yet but my point is -- I think the complaint about the smudging has more to do with the mascara than this product.4) Here's another huge deal (for me). End of day, my eyes weren't dried out like the Sahara Desert. It actually not only acts like a sheer light make-up that actually covers, but it feels like I've applied eye cream to my eyes and skin all day long!I LOVE this product and for me it lives up to all the hype. You only need to use such a small bit of it that using the travel size should last you a long time and then it won't seem so horribly expensive. Here's the way I look at it - spend a little on your face --- I'd rather that and cut costs elsewhere. I can live without Starbucks. My face comes first!

I love the full coverage of my sun spits at my age (48) and it's smooth buttery finish on my skin! I've been using this foundation for 4 years now and I will never use anything else. The boys us with this foundation is it has sun protection while with wrinkle cream!

This is a great product. Looks and feels good and gives good spf protection. I gave it 4 stars instead of 5 because I have light neutral skin but the light cc cream is warm medium. I had to order a fair one in hopes I could mix them to get a true light shade.

Love it! Cover well.

I could not find a SPF sunscreen that did well under makeup. I love this stuff. I can even pat a little foundation for a little more coverage on those dark spots without looking too cakey. You can even pat it around your eyes without burning. It’s hard to find sunscreen that you can use around the eye.

Nice overall, but the price is too high...and I had a lot of "rubbing off" issues. More than any other foundation I've ever tried.

Compré este producto en Amazon con la intención de evaluar su calidad antes de considerar una compra mayor con proveedores, y la verdad es que me sorprendió gratamente. Desde el empaque hasta el funcionamiento, todo estuvo impecable. La entrega fue puntual, el producto llegó en perfecto estado y tal como se describía en la publicación.La calidad es superior a lo que esperaba por el precio, lo cual demuestra que se puede encontrar una excelente relación calidad-precio si se eligen bien los proveedores. Lo he estado usando durante varios días y hasta ahora no ha presentado ningún problema. Además, el material se siente resistente y duradero, lo cual es ideal si estás buscando opciones para revender o usar a nivel empresarial.Sin duda, esta compra me ayuda a tener mayor confianza para futuras negociaciones con proveedores. Recomendado 100%.

I like how it covers and how smooth it goes on. Gives good coverage over my dark spots. I originally started wearing this makeup a couple years ago. I liked it but the color was too dark for me. I had purchased my first tube from Sephora. This product is great and the right color. I also like it's a smaller tube than the original one I had purchased. I wanted to test the color and see how If I still liked the product.One thing I do notice is when aunt Flo is visiting my skin breaks out a bit more. I don't have oily skin or super dry skin. I think I have okay balanced skin. I notice when it's that time of the month using this product increases breakouts for me. I feel this product is a bit on the oily side. Not super oily but it is oily to a point I don't feel it abosrbs in my skin well. I feel if I touch my face or give a hug I'm leaving IT on that shirt. When using a face mask best believe it's going to be all up in the mask😷.I do like how light it feels on my face. It doesn't feel super heavy. I think with a powder on top it would set in nice. I would purchase again because I do like how my face initially looks. I just wish it stayed on better and wouldn't make my face breakout (sometimes)